The year was 2018. Amazon Alexa and Google Home had just landed in the Netherlands, and suddenly, talking to your technology was as easy as asking it to play your favorite song or time your morning eggs. For Pepijn and Bram, those first playful voice commands sparked a far bigger idea: what if this technology could do more? What if, beyond the living room, it could revolutionize the way we connect with organizations?

At that moment, voice recognition technology was just starting to support non-English languages with enough accuracy to be useful on the phone. Until then, navigating phone menus meant wrestling with clunky touch tones—those infamous DTMF beeps that made every call feel like a relic from the ‘90s.

Pepijn and Bram saw a future where those beeps would be replaced by natural, flowing conversation. Where automation was not just faster, but friendlier. Where organizations could engage with customers over the phone, not through endless button-presses, but through real dialogue.

And so, AssistYou was born.

From day one, AssistYou dove into the most human of all environments: restaurants. Restaurant Dertien in Rotterdam became AssistYou’s first pioneer, letting their new voicebot take reservations while owners recovered from the night before. Not only did guests get a better experience, but owners got their time back. Word spread. One of the very first users, a manager from Eneco (also Rotterdam-based), immediately recognized the potential for the enterprise world—and Eneco has been with AssistYou ever since.c

But AssistYou knew that world-class technology alone wasn’t enough. Delivering excellent customer service means more than just AI—it means understanding how digital and human teams can collaborate, building a holistic approach that guides organizations (and their customers) through the change. Being the “front of house” for energy providers, mobility giants, and emergency services isn’t just a technical challenge—it’s a business-critical mission.

That’s why AssistYou offers direct support, even late at night or on Sundays. And with a team of T-shaped experts—broadly skilled, deeply specialized—customers always reach someone who knows their unique setup inside and out. Emergencies don’t wait, and neither does AssistYou.

Then, with the arrival of GPT technology, a new chapter began. Suddenly, digital assistants could understand and respond at a truly human level. AssistYou could not only automate conversations, but continuously learn from them—covering edge cases, subtle scenarios, and those complex “non-happy flows” that matter most.

Today, AssistYou continues to push boundaries—empowering organizations to serve their customers better, faster, and with a distinctly human touch.

From playful beginnings to mission-critical support, AssistYou is redefining what’s possible with voice.